Based on Levi’s® latest global campaign featuring ROSÉ, Behind Every Original: Bangkok is an immersive pop-up in the lively Thai capital, celebrating women originals across the decades with experiential showcases and interactive displays, plus more fun activities.

The event is free to enter and open to public. On certain days, the pop-up will be temporarily closed for private sessions, so do take note of the opening times to avoid disappointment.

26 March, 11am–2pm & 6pm–9pm
27 March, 12pm–9pm
28–30 March, 10am–9pm

There will be a curated selection of products for sale at the event’s pop-up store and Tailor Shop located near the exit. For a wider variety, we recommend heading to our Siam Paragon store located on the second floor of the mall. Tip: Complete all activities in your event Passport to redeem an in-store voucher worth 300 THB—among other surprises!

We accept cashless payments via QR, credit card and digital wallets only.

Upon registering at the entrance, all visitors will receive a physical Event Passport, which they will use to collect stamps throughout the various zones. Collect all the required stamps to redeem one set of ROSÉ photocards, one refreshing drink, and a Levi’s® Siam Paragon store voucher worth 300 THB. Limited to one redemption per person while stocks last.

You can repeat an activity as many times as you like, but if you have already completed your Event Passport once and redeemed you reward, you won’t be able to redeem it again.

Only Levi’s® products purchased at the pop-up or at our Siam Paragon store will be accepted.

Pets are allowed outside the venue but are not allowed inside.